Tag: APPLE

Apple unveiled three new iPhones on Wednesday, including its biggest and most expensive model yet, as the company seeks to widen the product's appeal amid slowing sales.

SAN FRANCISCO (AP) — Apple warns that disappointing iPhone sales will cause a significant drop in its revenue over the crucial holiday season compared...

The milestone reached Thursday marks the latest triumph of a trend-setting company that two mavericks named Steve started in a Silicon Valley garage 42 years ago.

The Latest on Apple’s annual conference in California (all times local): Siri will be paying more attention to what you do on your iPhone. Apple wants its digital assistant to be more helpful in navigating your digital life. It’ll learn your habits based on what articles you might be reading, for instance. Or if someone texts you about owing money, it will ask if you want to pay from your Apple Pay account. Google already tries to be proactive with its Assistant on Android phones and Google Home speaker. Apple is poised to announce its own speaker at its annual conference for software programmers Monday.

SAN FRANCISCO (AP) -- Apple is getting more aggressive about emphasizing its role in the U.S. economy, apparently hoping to counter recurring criticism over...