State health-care exchanges open for business Tuesday, and millions of Americans will be eligible to sign up for coverage.
In most states, the federal government has set up the exchanges. But in the 17 states that have set up their own exchanges, advertising campaigns aimed at educating the public and soliciting applications have been underway for months.
A few states have experienced the same glitches that plague the federal government’s exchange Web site; last week, the Obama administration said it would have to delay the launch of its Spanish-language Web site for several weeks. Only five states — California, Connecticut, Maryland, Minnesota and Nevada — have deployed their full Spanish-language sites, Kaiser found.
The federal ad campaign has focused on specific groups like young adults and those with pre-existing conditions.
Source: Washington Post