On August 28th, Prime Video launched a global orc invasion of eight major cities around the world to help promote the second season premiere of hit Amazon Original series, The Lord of the Rings: The Rings of Power.
Through ‘fake out of home’ (FOOH), physical builds in Times Square, anamorphic billboards, and social, influencer, and publicity engagement, the invasion signaled the arrival of a darker, more dangerous season with an army of Orcs, and Damrod the Hill-troll, on the loose.
Prime Video worked with experiential agency Unobtanium to build out a physical space in the heart of Times Square that showed the aftermath of rampaging Orcs in New York City, now dubbed ‘New Orc City.’ This area, which showcased a ravaged newsstand, was placed directly under the show’s existing anamorphic Times Square billboards. Prime Video also worked with the agency Lunar on all the FOOH designs seen around the world, which highlighted Orcs and Damrod invading the following eight cities: New York, Los Angeles, Ouro Preto, Brazil, London, Buenos Aires, Campeche City, Mexico, Sydney and Bantayan Island in the Philippines.
The first three Season Two episodes of The Lord of the Rings: The Rings of Power will premiere at midnight PT/3:00am ET on August 29, 2024, with additional new episodes streaming at the same time each Thursday thereafter until the gripping season finale on October 3, 2024.
In Season Two of The Rings of Power, Sauron has returned. Cast out by Galadriel, without an army or ally, the rising Dark Lord must now rely on his own cunning to rebuild his strength and oversee the creation of the Rings of Power, which will allow him to bind all the peoples of Middle-earth to his sinister will. Building on Season One’s epic scope and ambition, the new season plunges even its most beloved and vulnerable characters into a rising tide of darkness, challenging each to find their place in a world that is increasingly on the brink of calamity. Elves and dwarves, orcs and men, wizards and Harfoots—as friendships are strained and kingdoms begin to fracture, the forces of good will struggle ever more valiantly to hold on to what matters to them most of all… each other.
To view and download The Lord of the Rings: The Rings of Power Season Two teaser trailer and key art assets, as well as additional series information, please visit the Amazon MGM Studios press site.
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ABOUT THE LORD OF THE RINGS: THE RINGS OF POWER
The Lord of the Rings: The Rings of Power brings to screens for the very first time the heroic legends of the fabled Second Age of Middle-earth’s history. This epic drama is set thousands of years before the events of J.R.R. Tolkien’s The Hobbit and The Lord of the Rings books, and will take viewers back to an era in which great powers were forged, kingdoms rose to glory and fell to ruin, unlikely heroes were tested, hope hung by the finest of threads, and the greatest villain that ever flowed from Tolkien’s pen threatened to cover all the world in darkness. Beginning in a time of relative peace, the series follows an ensemble cast of characters, both familiar and new, as they confront the long-feared reemergence of evil to Middle-earth. From the darkest depths of the Misty Mountains, to the majestic forests of the elf capital of Lindon, to the breathtaking island kingdom of Númenor, to the farthest reaches of the map, these kingdoms and characters will carve out legacies that live on long after they are gone.
The first season of The Rings of Power has been an unprecedented success, viewed by more than 100 million people worldwide, with more than 32 billion minutes streamed. The highly anticipated series attracted more than 25 million global viewers on its first day, marking the biggest premiere in the history of Prime Video, and also debuted as the No. 1 show on Nielsen’s overall streaming chart in its opening weekend. The show has driven more Prime sign-ups worldwide during its launch window than any other previous content to date. The season finale also created a global cultural moment, with multiple series-themed hashtags, including #TheRingsofPower and others, trending in 27 countries across Twitter for over 426 cumulative hours throughout the weekend.
The second season of The Lord of the Rings: The Rings of Power is produced by showrunners and executive producers J.D. Payne & Patrick McKay. They are joined by executive producers Lindsey Weber, Callum Greene, Justin Doble, Jason Cahill, and Gennifer Hutchison, along with co-executive producer and director Charlotte Brändström, producers Kate Hazell and Helen Shang, and co-producers Clare Buxton, Andrew Lee, Glenise Mullins, and Matthew Penry-Davey. Additional Season Two directors include Sanaa Hamri and Louise Hooper.
All eight first season episodes of The Lord of the Rings: The Rings of Power are now available to stream exclusively on Prime Video in more than 240 countries and territories in multiple languages.
ABOUT PRIME VIDEO
Prime Video is a one-stop entertainment destination offering customers a vast collection of premium programming in one application available across thousands of devices. On Prime Video, customers can find their favorite movies, series, documentaries, and live sports – including Amazon MGM Studios-produced series and movies Road House, The Lord of the Rings: The Rings of Power, Fallout, Reacher, The Boys, and The Idea of You; licensed fan favorites American Fiction and The Boys in the Boat; Prime member exclusive access to coverage of live sports including Thursday Night Football, WNBA, and NWSL, and acclaimed sports documentaries including Bye Bye Barry and Federer; and programming from Prime Video add-on subscriptions such as Max, Crunchyroll and MGM+, as well as more than 500 free ad-supported (FAST) Channels. Prime members in the U.S. can share a variety of benefits, including Prime Video, by using Amazon Household. Prime Video is one benefit among many that provides savings, convenience, and entertainment as part of the Prime membership. All customers, regardless of whether they have a Prime membership or not, can rent or buy titles, including blockbusters such as Challengers and The Fall Guy,via the Prime Video Store, and can enjoy content such as Jury Duty and Bosch: Legacy free with ads on Freevee. Customers can also go behind the scenes of their favorite movies and series with exclusive X-Ray access. For more info visit www.amazon.com/primevideo.
