A newly updated study from the Copenhagen Business School and Munich School of Management suggests that digital piracy actually increases box office revenue for small and mid-range movies.
Wait, what?
For years we’ve heard that digital piracy decreases film revenue, and there are studies purporting to show exactly that. What the Copenhagen and Munich team did differently with their study is that they didn’t homogenize the movies and their revenues. Instead, they studied how a sharp decrease in piracy affected blockbusters, mid-range movies and small-budget films separately.
Source: Huffington Post
