The rapper–turned–entrepreneur has been working on a project called “Revolt” for the better part of 18 months, and co-founder Andy Schuon told Ad Age what we can expect: “The way you go to CNN for breaking news or ESPN for sports — in six months to a year, we want Revolt to be that for music.”
And the programming, Diddy said, is ”music, music, music. In 20 years we haven’t had the right kind of curated music done in the right way.” He also noted that whereas now Jay-Z waits to premiere a video on HBO “because at least it’s cool,” Revolt would be that hotspot in the future.
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